SPARKWORKS BLOG

MAKE BETTER VIDEO

Who are all these people?

To produce a video for your company or organization, you’ll likely need more than one person to help make it all happen. After all, video and film production requires more collaboration than any other communication medium. So as you go through the budget and review each line item, you’ll see a lot of personnel, especially in production. DP, Gaffer, Grip, Director, Producer… There are potentially several people who can be involved in a given video production. Who are these people and do you really need them all? The answer comes down to the creative goals of your video and the scale of what you are trying to achieve. For example, a short web video of a CEO delivering a message directly to camera while sitting in his/her office, could be pulled off with 2-3 crew members – most likely, a producer, a director of photography and a teleprompter operator. While…
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Navos - Impacting the Future

Five Reasons Video Should Be Part of Your Marketing

There are several reasons you should look at video marketing and communication as good option for you and your customers: Accessibility – Video enables you to communicate with your audience in a way that is easy to engage with. Support your messaging and communicate your ideas with the power of compelling images, voice, music and motion graphics on your website, on DVD or through various broadcast outlets. Creativity – The creative possibilities of video are expansive. From animation and motion graphics to documentary storytelling and humorous talent, there are a wealth of fertile possibilities with video. Time Efficient – Video has the power to communicate complex ideas in a quick and powerful manner. While print and web are effective communication tools, relaying complex ideas and concepts can be done in a fraction of the time with video. Cost Effective – Seeking a strong return on investment? Then video is a…
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$1000 Per Minute – Fact or Fiction?

For years many corporate video producers have operated under a basic formula that one minute of well-produced, high production value video started at about $1000 in budget costs. So a 10-minute video could cost as little as $10,000. This budget gauge typically included professional production gear and labor, editing, music and a large cross-section of other practical needs, equipment and personnel. Today, with continuing advances in digital technology, including readily available cameras, editing and effects software, one might conclude that even more is possible with less. And it’s true that some complicated and expensive techniques of the past can now be pulled off at a fraction of the cost. But while the cost of equipment has fallen, quality production still requires professional talent and crew who have the expertise to use the right tools. In a recent survey of our operations over the last 20 years, Sparkworks found that costs…
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Sparkworks Animation REEL

Top 7 Reasons Companies Choose Sparkworks Media

This is your project. It’s important. Here’s why Seattle video production company Sparkworks Media is the right choice as your media partner. 1) We understand the strategy – Your project needs to fit in to your overall marketing and communication strategy. We’ll help make sure it does. 2) We have ideas for you - A compelling message takes more than pretty pictures. We can help tell your story in a creative way. 3) Experience – We’ve produced hundreds of projects for corporate clients. You will not be our guinea pig. 4) We play well with others - Clients partner with us as their ‘in-house but down-the-street’ production team because our people are collaborative and care about your success. 5) Integrated Media - We can develop custom web-video apps, iPad apps, Blu-Ray. Your message wherever you need it. 6) Superb Quality – Great equipment, software AND the know-how to make everything…
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The End of Flash?

How you distribute your message to your audience is a very important last step in the production process. In years past we developed heavily in Flash because of its near universal consistency and endless creative bounds. Not anymore. We have a new website. ‘Really’, you say? ‘That’s your announcement’? Maybe you didn’t notice because it looks pretty much the same as the old one, but our website has actually been completely rebuilt from the ground up. It runs on a WordPress engine so it’s a snap to update. And in areas we used Flash we’re now detecting your browser and then displaying JQuery versions when you are on an iPad or other mobile device. see@What We Do Video is now being served via Vimeo, a site we feel does the best job of both detecting and showing the right stream depending on your device. It also gives you full screen. And it’s really affordable.…
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