Cancer Pathways, having rebranded from Gilda’s Club, wanted a new approach for their fundraising video. Past videos had been told using a traditional interview-driven formula and Cancer Pathways wanted to tell the larger story of the organization in an unexpected way.
The Solution – Facing Cancer
Utilizing a series of character images, moving text and music, Sparkworks Media wrote the script and developed an animated video that speaks to the challenges of facing cancer and the opportunities for support.
The Result – Gala Ready
Cancer Pathways released their video at their annual gala in Seattle to rave reviews. The video has been leveraged for their ongoing web marketing and they’ve made additional versions for grant applications, extending the reach of their investment.