An agency relationship is one we love because we get to work with agency designers and creatives to think in new ways. And since advertising, marketing and design agency creatives are masters of their craft, the end result is always better. A recent brand video collaboration with Golden Lasso was no exception.
After several successful videos for their clients, Golden Lasso gave us the opportunity to help them produce a new brand video for their firm. Golden Lasso designers and writers developed the script and an initial set of design boards for the look of their piece. Then, collaborating closely, Sparkworks set about refining and creating a set of storyboards, developing motion treatments, casting talent, and then animating the video.
It was a fun collaboration – every designer has their own eye and every writer brings their own voice – and that mixing of minds is part of what we find exciting in the work. We look forward to more opportunities to push the creative envelope with our clients.