Verathon, a leader in medical device research and development, was introducing a new update to their flagship ultrasound product; Prime. They wanted to create some drama and excitement leading up to the product release and asked long time Seattle video production partner Sparkworks to think differently about how to present their story.
The Solution – Prime Time
A movie trailer-style film was conceived that would feature dramatic music, ultra-close shots of the device, and a larger than life voiceover. It was a video unlike anything Verathon had produced in the past.
The Results – A Marketing Splash
The marketing and sales team at Verathon was ecstatic. Prime units are being sold. And we can’t wait to hire Big Lou for another voiceover!