Production Process Archives - Sparkworks Media

Using Video To Explain Employee Benefits

Top Reasons to Use Video to Explain Employee Health Benefits Using video to explain employee health benefits is more effective than traditional methods because it makes the message simple, consistent and saves time: 1. Simplifying Complex Information Health benefits can be hard to understand, with terms like FSAs, HSAs, and HRAs leaving employees confused. Video can break...

Value and Cost of Paid Talent

Lights, camera, action! You're ready to promote your product or service and you want to bring it to life with real people. But where will they come from? And what will they be paid? Hiring paid talent for your video or broadcast / streaming advertisment through an agent can be a large portion of your...

The Future of Production is Virtual

Filming on location may be obsolete before we know it. Like a lot of people stuck at home during the pandemic, I watched a lot of TV. One show that made me sit up and take notice was the Mandalorian - now in Season 3. Not just because it’s a good show but because of...

Edward Jones Spotlight

In 2022, Sparkworks had the honor of working with Amp Agency to tell the story of the Edward Jones Centennial celebration. Edward Jones started in 1922, and has been providing financial advice to people from all walks of life for the last 100 years. To celebrate this historic milestone, the folks at Edward Jones put together an...

A Great Video Producer

We often hear from our clients that working with Sparkworks is a great experience. It feels really good to know that we’re meeting or exceeding our client’s expectations.We think a lot of it has to do with the producer. The video producer’s job is to ensure a project is produced on time, on budget and...

Webcast Live Stream Production

Webcasting might become the new normal for the foreseeable future when it comes to live events. With large gatherings being cancelled and risks deemed too high to meet in the office, we’ve seen the approach to corporate communication video production shifting fast. We live stream events for several of our corporate clients when they want...

Video Social Campaign

Video for social - it’s huge right now. It’s easy to leverage a video you’ve already produced to create a campaign that lasts weeks after your initial video launch. Think of it as the movie trailer for your main video – Between 7 and 15 seconds works best. Share it on LinkedIn, Facebook, Instagram,...

How To Create a Kickstarter Video That Gets Funding

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According to Kickstarter, projects with impactful videos are far more successful than Kickstarter campaigns without them; in fact, 50 percent more successful than other campaigns. This is because video is one of the best ways to convey emotion, motivation, and the essence of a project quickly and clearly. Which, as a entrepreneur or artist...