Production Process Archives - Page 2 of 3

7 Habits of Highly Successful Marketing Videos

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Your pour time, money, and effort into having your team create a marketing video. Hours were spent selecting the right imagery and audio clips. Days were spent editing and crafting your film. The last thing you want is to release your marketing video and discover it is a total flop. No leads. No engagement....

Sparkworks Media Studio

Sparkworks has grown in several ways this year – all to keep pace with our client’s practical, technical and creative needs. One of the most noticeable changes is our new office, production and editing facility, located in the buzzing business district of SODO. This space is not only larger, in order to better accommodate brainstorming...

A New Year

A New Year - Sparkworks Media What’s your New Year’s resolution? For Sparkworks Media, our resolution is to offer our you a better experience from beginning to end and improve the quality of your video production projects. Step 1 is moving to a new space. We’ve been busy renovating a new office...

Sologic – A Case Study

The Overview – Focusing a New Brand Sologic, (www.sologic.com) an industry leader in root cause analysis for business, was in the midst of a major branding challenge. In need for a clear and concise way to communicate the goals, services and personality of their re-envisioned company, they came to Sparkworks Media and began an inspired...

Do I Need a Teleprompter?

Teleprompters are not just reserved for broadcast news and politicians; they can be a vital part of almost any video production looking for a professional presentation. So when is a teleprompter required? What are the best circumstances for utilizing a teleprompter? And what are the potential drawbacks if not using one? Before answering these questions, let’s...

Preparing Executives for Being On-Camera

At some point in their careers, executives are going to need (or want) to be on camera in one of their videos. If you are an executive preparing for an up coming film or video production, here are some pointers for ensuring a great performance. 1) Clothing – The specific style of clothing you wear...

Location, Location, Location – Where to shoot your video

The golden rule for brick and mortar businesses has always been, “Location, Location, Location.” And though video production is a vastly different business tool than your physical location, the location of where you shoot your production is hugely important. Whether you’re creating a commercial, an internal training video, an informational marketing tool or simply shooting...

Sparkworks Procures Panasonic AF100 Camera

Shooting your corporate storytelling project on film vs. video used to say a lot about the production value of the final product. For many marketing projects, film was considered more appealing because it looked more ‘like a film’. Unfortunately that ‘look’ also came with all the costs of shooting on film. Ka-ching! Not anymore. Digital imagery...