Video Marketing Strategy Archives - Page 2 of 3

3 Reasons Your Investment in Video Marketing is a Great Idea

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Video marketing is powerful — but do you know just how powerful and effective it really is? Here are just a few reasons, backed by statistics, that prove the choice to invest in video marketing is an awesome move! 1. Marketing with Video Works. Video marketing, or marketing with the use of video, is one of...

Preparing Executives for Being On-Camera

At some point in their careers, executives are going to need (or want) to be on camera in one of their videos. If you are an executive preparing for an up coming film or video production, here are some pointers for ensuring a great performance. 1) Clothing – The specific style of clothing you wear...

Location, Location, Location – Where to shoot your video

The golden rule for brick and mortar businesses has always been, “Location, Location, Location.” And though video production is a vastly different business tool than your physical location, the location of where you shoot your production is hugely important. Whether you’re creating a commercial, an internal training video, an informational marketing tool or simply shooting...

Sparkworks Procures Panasonic AF100 Camera

Shooting your corporate storytelling project on film vs. video used to say a lot about the production value of the final product. For many marketing projects, film was considered more appealing because it looked more ‘like a film’. Unfortunately that ‘look’ also came with all the costs of shooting on film. Ka-ching! Not anymore. Digital imagery...

Editing at Sparkworks – Getting to Great, Faster!

Vimeo, Dropbox, YouSendIt, FTP. During the production of your video, all of these delivery methods are great ways to distribute drafts of your video for wider feedback and review. Send us your notes from the comfort of your office and we’ll get right on it. Want an even faster way to get from production to...

First-Time Fitness Video Primer

Have a concept for a new fitness video but are new to video production? Sparkworks Media has produced over 30 consumer yoga, aerobics, dance, and other fitness titles for Kari Anderson, Trish Murphy, Jay Blahnik, Ana Forrest, Linda Arkin, and others. The most common question we get is, ‘what does it cost?’. After all, the...

NCompass Construction Sees the Humor in the Everyday

Your dad is sleeping next to you on an air mattress, your adult son wants to move back in, and you fight to get in to the bathroom every morning. These are the humorous stories Sparkworks told for a Seattle construction company with the final question, ‘Need More Space?’ The project began when NCompass Constuction was...