Why Sparkworks Archives - Sparkworks Media

Using Video To Explain Employee Benefits

Top Reasons to Use Video to Explain Employee Health Benefits Using video to explain employee health benefits is more effective than traditional methods because it makes the message simple, consistent and saves time: 1. Simplifying Complex Information Health benefits can be hard to understand, with terms like FSAs, HSAs, and HRAs leaving employees confused. Video can break...

A Great Video Producer

We often hear from our clients that working with Sparkworks is a great experience. It feels really good to know that we’re meeting or exceeding our client’s expectations.We think a lot of it has to do with the producer. The video producer’s job is to ensure a project is produced on time, on budget and...

Sparkworks Media Studio

Sparkworks has grown in several ways this year – all to keep pace with our client’s practical, technical and creative needs. One of the most noticeable changes is our new office, production and editing facility, located in the buzzing business district of SODO. This space is not only larger, in order to better accommodate brainstorming...

Sparkworks – New Hire

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A New Year

A New Year - Sparkworks Media What’s your New Year’s resolution? For Sparkworks Media, our resolution is to offer our you a better experience from beginning to end and improve the quality of your video production projects. Step 1 is moving to a new space. We’ve been busy renovating a new office...

Sologic – A Case Study

The Overview – Focusing a New Brand Sologic, (www.sologic.com) an industry leader in root cause analysis for business, was in the midst of a major branding challenge. In need for a clear and concise way to communicate the goals, services and personality of their re-envisioned company, they came to Sparkworks Media and began an inspired...

Preparing Executives for Being On-Camera

At some point in their careers, executives are going to need (or want) to be on camera in one of their videos. If you are an executive preparing for an up coming film or video production, here are some pointers for ensuring a great performance. 1) Clothing – The specific style of clothing you wear...

Sparkworks Procures Panasonic AF100 Camera

Shooting your corporate storytelling project on film vs. video used to say a lot about the production value of the final product. For many marketing projects, film was considered more appealing because it looked more ‘like a film’. Unfortunately that ‘look’ also came with all the costs of shooting on film. Ka-ching! Not anymore. Digital imagery...