Verathon – GlideScope Case Study

The Overview
Verathon is a local company that specializes in a variety of healthcare tools in airway management, bronchoscopy and imaging. Verathon often partners with Sparkworks Media to produce case study marketing and sales videos to promote their life saving equipment to healthcare professionals.

The Video
Getting air to a patient in the operating room can go from routine to emergency – fast. In this case study marketing and sales video, Sarah Pierce, CRNA speaks to the importance of Verathon’s GlideScope in airway management. Using Sarah as the narrator, we brought her story to life by shooting a reenactment of the events that took place in her hospital. As she describes in detail the events that took place, the viewer can visualize how her staff worked as a team and how they used the GlideScope technology to simulate an awake intubation by working together very quickly.

The Result
Hearing Sarah’s story of how the GlideScope product allowed hospital staff to work as a team and work quickly to help the patient, gives customers a first hand look at how they could also benefit from the GlideScope Visualization System. Customers get the see the GlideScope product in action as Sarah describes all the unique features and benefits of the system.

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